7/6/2023 0 Comments Google analytics linkedin![]() ![]() If you’re publicizing content from your website and not using UTM codes on your URLs – take note! A UTM code is a snippet of text that you add to your URL in order to pass information back to Google Analytics. It’s also important to note that paid traffic is not separated out in this view, so if you’re running any social media ads you’ll see that traffic also included here.Īcquisition -> Campaigns -> All Campaigns In this example, you see Facebook is driving the most traffic. You can think of a session as a visit to your website. The overall social report gives you a snapshot view of what social networks are driving activity on your website. Lucky for you, you can find all of those metrics and more within Google Analytics. ![]() And sure, from basic Twitter Analytics and Facebook Insights you can tell you’ve received X number of clicks or generated Y impressions – but how does that impact the bottom line? The c-suite wants to see action, whether it’s web traffic, lead generation or online conversions. If you run social media campaigns, you’ve probably wondered or been asked about the impact they’re having.
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